Content structure and organization
Clear headings, logical sections, and thoughtful labeling help search engines and AI understand what each part of the page contributes to visibility.
AIO Mapper
How scoring works
The AIO Mapper score reflects how well your page is structured for understanding, retrieval, and responsible attribution across modern search engines, AI discoverability systems, and AI assistants. It is a diagnostic snapshot that points you toward stronger and weaker signals—it is never a fixed prediction.
Both the SEO and AI discoverability scores you see throughout the product are expressed on a 0–100 scale that simply reports relative signal strength and clarity, not pass/fail outcomes or guarantees.
What the score represents
The score is a directional lens on how your content presents itself to discovery systems. It blends retrievability signals (structure, entities, and access) with authority reinforcement signals (authorship, sourcing, and scope) to show whether systems can confidently interpret and use the page — and when they may choose to attribute it.
Think of it as an interpretive guide: where the page lands on the spectrum tells you how consistently SEO, AI discoverability, and AI visibility signals are working together, not whether any specific tactic succeeded or failed.
What inputs are evaluated
Conceptual only
Entity clarity and relationships
Explicit references to locations, services, and supporting entities make it easier for AI discoverability and SEO systems to match your page with intent.
Indexing and crawl accessibility
Accessible links, metadata, and navigation clues ensure crawlers and assistants can reach your content consistently.
Credibility and trust indicators
Signals related to authorship clarity, source transparency, claim support, time context, and scoped assertions help AI systems determine whether a page is safe to rely on, attribute, and repeat without factual or reputational risk.
Content freshness and maintenance
Recent updates, verifiable timelines, and ongoing edits show search and AI systems that your page is current and worth surfacing. Separately, time context within individual claims affects whether content is safe to cite, even if the page is regularly updated.
How weighting works
Some categories influence visibility more prominently because discovery systems lean on them to confirm intent. For example, clarity around topics and crawl accessibility tend to shift perception faster than ancillary cues.
Weighting is about relative importance, not math: it simply reflects that each of the signal groups contributes together to the overall SEO, AI discoverability, and AI visibility picture, so stronger areas tend to tip the balance while weaker areas drag on the collective response.
How to interpret your score
Higher values on that same 0–100 scale typically mean stronger signals—your page is easier to understand, surface, and (when appropriate) attribute. Mid-range scores show a mix of stronger and weaker signals, so clarity in the weaker areas unlocks more consistent visibility.
Lower values point to weaker signals that deserve attention, while improvements over time prove that SEO, AI discoverability, and AI visibility effort is having an effect. Focus on direction and consistency instead of labeling any single snapshot as good or bad.
What the score is not
- • It is not a ranking guarantee.
- • It is not a penalty detector.
- • It is not an optimization engine that makes changes for you.
- • It does not replace your broader SEO, content, or AI discoverability strategy.
How scores change over time
Scores ebb and flow as content updates, structural tweaks, or broader ecosystem shifts adjust how search engines and AI assistants see your page. A single audit is a moment in time; the trend over weeks or months tells the real story.
Consistency matters more than one snapshot. Use the score to confirm whether your focus areas are moving stronger or weaker, and lean into the improvements that keep your visibility signals aligned.
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